Brand story

Power of Reputation was founded in Sweden in 2009. Intended to be a demonstration of what a brand without money, knowledge or connections in the industry can amount to if managed creatively.

The idea is to let design speak and bank on reputation alone to move things forward. Looking to organically reach an audience the brand appeals to, rather than compromising the vision in favor of mass appeal. This allows Power of Reputation to maintain a creative point of view and be less sensitive to trends.

Power of Reputation is a fresh, colorful and heavily jazz influenced streetwear brand. Working to disprove the idea that using intense colors and bold patterns equates to pieces being perceived as tacky or cluttered. If these elements are balanced or supplemented properly, the pieces can turn out to be both striking and clean.

Inspired by jazz music and improvisation, Power of Reputation look to approach streetwear similarly. Through acknowledgement – believing in the importance of a solid foundation, respect for the craft and knowledge of ones predecessors. At the same time, what has always moved jazz forward is curiosity, invention and experimentation. As impressive as it may be, there’s nothing original about a carbon copy impersonator. Meanwhile, an ignorant creator trying to re-invent the foundation will only produce unrelatable noise.

The brand is concept driven and detail oriented and the passion for jazz bleeds into that. Jazz is often referenced in garment names, design elements and even some of the promotional material.


The original Power of Reputation logo is obviously an acronym of the brand name followed by a registered trademark symbol. It made its first appearance on the Extruded Logo Tee way back in 2009 and has since been featured in different variations on t-shirts, track tops, caps and socks.

Ring R

The Ring R was initially the registered trademark symbol in the original logo that grew into a logo of its own. It’s been featured separately as a track top label and zipper pull, a cap sticker and as a pendant on a limited edition (there’s actually only 2) oversized gold chain.

Script One

The Script One logo is the brand name written in a slanted handwritten fashion. It made its first appearance embroidered on the front on the limited edition Bemsha Swingman jerseys in 2017.

Ball R

The Ball R is a basketball variation of the Ring R logo that made its first appearance embroidered on the back of the 2017 Bemsha Swingman jersey.

Bemsha Swingman Script

The Bemsha Swingman Script is the text logo designed to represent the Bemsha Swingman model. The model name is handwritten in a slim, italic font with huge intertwined initials. It’s featured as a patch on the front of all Bemsha Swingman jerseys.

Bemsha Swingman Logo

The Bemsha Swingman Logo is the symbol logo designed to represent the Bemsha Swingman model. It’s based on the NBA logo created by Alan Siegel but with the silhouette of jazz legend Miles Davis — instead of hall of famer Jerry West. It’s featured as a woven label on the side of all Bemsha Swingman jerseys.